Monday, Apr 13, 2009

Online Retailing: How the Internet is re-shaping commerce

(6 downloads)

Download this episode (38 min)
Group members:
Shawn Day
Kati Loite
Lyndsey Matovich

Summary:

Online retail sales have shown tremendous growth as technologies advance and more people use the Internet. We discuss:
The changes during the past 10 years in online retailing.
The role of the online strategy within the overall retail industry.
How brick-and-mortar stores boost brand loyalty through online communities.
What lies ahead for consumers - and businesses - that utilize this sales channel.

Works cited

Deatsch, Katie. "Going Social: Online communities use innovation and creativity to boost brands and build sales." Internet Retailer. January 2009. www.internetretailer.com/printArticle.asp?id=28904. Access date: April 7, 2009.

Hanson, Ward and Kalyanam, Kirthi. Internet Marketing & Commerce. Canada: Thomson South-Western, 2007. pp. 428-464.

McAlenney, Morgan. "The Convergence of Retail and Digital." Promo Magazine. April 2, 2009. www.promomagazine.com/news/retail-digital-convergence-0402. Access date: April 7, 2009.

McCann, Sarah More. "Promo codes: What more online shoppers expect." The Christian Science Monitor. March 16, 2009. www.CSMonitor.com. www.csmonitor.com/2009/0316/p16s04-wmgn.html. Access date: April 7, 2009.

Nielsen Online, MegaView Retail. (2009). Top 10 Online Retail Categories. MC Marketing Charts. http://www.marketingcharts.com/direct/top-10-online-retail-categories-by-order-size-february-2009-8348/ . Access date: April 2, 2009.

Shapiro, Carolyn. "Complaint: Amazon.com should charge tax for sales in Va." The Virginian-Pilot. January 14, 2009. www.Pilotonline.com. www.hamptonroads.com/2009/01/complaint-amazoncom-should-charge-tax-sales-va. Access date: April 7, 2009.

"U.S. e-commerce comeback seen by 2010." Reuters. Feb. 2, 2009. www.Reuters.com. http://www.reuters.com/articlePrint?articleId=USTRE50S6AJ20090202. Access date: April 5, 2009.

Posted by ODU Internet Marketing MBA Class at 9:49 PM |  1 comments  

Monday, Apr 06, 2009

Committment & Loyalty

(16 downloads)

Download this episode (42 min)
Group Members:
Crystal Breede
Brandi Conner
Mike Phelps

Synopsis:

Building commitment and loyalty among your customers is very important to any company’s success, especially in these uncertain economic times. This podcast covers how to utilize Relationship and Retention Marketing and gives an overview of the tactics companies can use to create and maintain commitment and loyalty with their customers. In addition, we discuss online communities, how they can help foster customer loyalty, and tip on how to build and maintain these communities. Enjoy listening!

Articles Used:

Word-of-Mouth Marketing 101, à la Zappos.com
By Pete Blackshaw ; April 1, 2008
http://www.clickz.com/3628952

These Brands Build Community
How these Web 2.0 companies build good relationships to build their brands
By Brian Morrissey; May 12, 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5e732e045deaaba35b0db0f0e2790a49

In a Tough Economy, Go to Battle for Your Customers
by Karl Gustafson and J. Mark Carr; March 31, 2009
http://www.marketingprofs.com/9/in-tough-economy-go-to-battle-for-your-customers-gustafson-carr.asp?adref=znnpbsc4539

2009 Retention Marketing Checklist
By Heidi Cohen, ClickZ, Jan 26, 2009
http://www.clickz.com/3632494

Building Online Communities by the Numbers
By Heidi Cohen , February 23, 2009
http://www.clickz.com/3632853
BLOG: Twelve best practices for online customer communities
Posted by Dion Hinchcliffe @ 3:56 pm on July 25, 2008
http://blogs.zdnet.com/Hinchcliffe/?p=190

Ten Motivators That Inspire Participation
By Christine Beardsell , January 27, 2009
http://www.clickz.com/3632497

Effects of loyalty programs on value perception, program loyalty, and brand loyalty
By Youaje Yi & Hoseong Jeon , Journal of the Academy of Marketing Science, Summer 2003

Marketers missing revenue opportunites; CMO council survey finds lack of customer insight an obstacle to maximizing profit
By Kate Maddox, Business to Business, 19 January 2009

82% of consumer believe retailers operating loyalty programs are ‘more in touch’ with their customers
Business Wire, 22 May 2001

Data Mining
By Amy Florence Fischbach, Fitness Business Pro, 1 January 2009

Posted by ODU Internet Marketing MBA Class at 5:02 PM |  1 comments  

Sunday, Mar 29, 2009

Personalization

(14 downloads)

Download this episode (36 min)
A discussion of the different methods and techniques companies use when personalizing their products.
By:
Travis Cleveland
Michael Jump
Kim Sawyer

Posted by ODU Internet Marketing MBA Class at 6:36 PM |  4 comments  

Friday, Mar 27, 2009

Web Traffic Building

(10 downloads)

Download this episode (40 min)
Meg Baer
David Baer
Katherine Dowdy

Posted by ODU Internet Marketing MBA Class at 5:24 PM |  3 comments  

Friday, Feb 20, 2009

Web Design: Usability, Credibility, and Persuasion

(25 downloads)

Download this episode (39 min)
Group Members:
Shaun Nadeau
Ali Hadrami
Sahib Gupta

Summary:
We explore the three concepts in creating a successful web site. First, usability; is the page easy to use? Does a web surfer enjoy his/her experience? Are there any errors or difficulty with the site? Then, credibility. Does a web surfer truly believe your information or your product? And finally, persuasion. Why should a web surfer use your site? Why should he/she switch? We provide answers to these questions, along with tips on how to create a successful web page.

Works cited:
Usability Issues to be Aware of - Friedman, Vitaly and Lennartz, Svenn
http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/

Usability 101 - Nielson, Jakob
http://www.useit.com/alertbox/20030825.html

Top Ten Mistakes in Web Usability - Nielson, Jakob
http://www.useit.com/alertbox/9605.html

Mobile Web 2009 = Desktop Web 1998 - Neilson, Jakob
http://www.useit.com/alertbox/mobile-usability.html

Beyond Usability...Designing Web Sites - Schaffer, Eric
http://www.uxmatters.com/mt/archives/2009/01/beyond-usability-designing-web-sites-for-persuasion-emotion-and-trust.php

Web Credibility - Moss, Trenton
http://www.nmk.co.uk/article/2004/6/29/web-credibility

Seven Ways to Be More Persuasive - Da Vanzo, Peter
http://www.seobook.com/seven-ways-be-more-persuasive

Website Credibility - Walker, J
http://www.gnc-web-creations.com/website-credibility.htm

Posted by ODU Internet Marketing MBA Class at 1:13 PM |   

Wednesday, Feb 11, 2009

"Let's Talk" - Web 3.0 and Avatar-Based Marketing

(33 downloads)

Download this episode (34 min)
Group Members:
Abby Lipskis
Matt Suttmiller
Hardik Sanghavi

This is a podcast on Web 3.0 and Avatar-based marketing. We are presenting it in the form of a talk show named "Let's Talk." In the podcast Hardik is the host and Matt and Abby are the guests. Matt will be speaking on Web 1.0, 2.0 and 3.0 and how Web 3.0 came into the picture, its advantages and how companies use it. Abby will speak on Avatar-based marketing, how it evolved, and how companies are making use of it.

Works Cited

Abelson, Jenn. “Virtual Marketing” The Boston Globe, July 21, 2006.

Barnes, Stuart and Mattsson, Jan. “Brand Value in Virtual Worlds: An Axiological Approach” Journal of Electronic Commerce Research, 2008.

Chiou-Pirng Wang . “Avatar-Based Commerce: The Business World of the Future?” Albany State University.

Goldstein, Michael. “How Real are Virtual Meetings?” Successful Meetings, August 2008.

Kelton, AJ. “Virtual Worlds? Outlook Good” EDUCAUSE review, September/October 2008.
http://www.boston.com/business/technology/articles/2006/07/21/virtual_marketing/?page=full

Lemmens, Rob and Deng, Dongpo. “Web 2.0 and Semantic Web: Clarifying the Meaning of Spatial Features” International Institute for Geoinformation Science and Earth Observation, 2008.

Morato, Jorge, Fraga, Anabel, Andreadakis, Yorgos, and

Sánchez-Cuadrado, Sonia. “Semantic Web or Web 2.0? Socialization of the Semantic Web” Carlos III of Madrid University, Computer Science Department, Madrid, Spain. 2008.

Reid, Alasdair. “The evolution of the internet.” Campaign, May 16, 2008.

Suphakorntanakit, Norasak. “Web 3.0” Hochschule Furtwagen University, June 25, 2008.

Thilmany, Jean. “Real-Life Business in Second Life” Mechanical Engineering, Oct 2008.

Walmsley, Andrew. “The whys and wherefores of web 3.0.” Marketing, May 7, 2008.

“Web 3.0” http://en.wikipedia.org/wiki/Web_3.0

“Web 2.0” http://en.wikipedia.org/wiki/Web_2.0

Zimmer, Linda. “How Viable is Virtual Commerce?” Information Week, January 1, 2007. http://www.informationweek.com/news/showArticle.jhtml?articleID=196700916

Posted by ODU Internet Marketing MBA Class at 2:20 PM |   

Friday, Feb 06, 2009

BATTLE OF THE BRANDS: COKE v PEPSI

(20 downloads)

Download this episode (36 min)
Vanessa Francis
Maeve Mahoney
Payal Shah




Resources:

1.) www.pepsico.com

2.) www.pepsi.com

3.) www.coca-cola.com

4.) www.there.com

5.) McClure, Marji. 2008.“They Said What? Monitoring Your Brand and Reputation
Online” Retrieved from www.econtentmag.com.

6.) Myron, D. 2007. Marketing, the Internet and Brilliance. Customer Relationship
Management; 11 (1) p 8.

7.) http://www.audiosparx.com (to obtain educational, one-time use licensing of sound
clips used in our podcast)
8.) “Coke's New Design Direction” (http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm?chan=innovation_branding_brand+profiles)

Posted by ODU Internet Marketing MBA Class at 5:20 PM |