Monday, Apr 13, 2009

Online Retailing: How the Internet is re-shaping commerce

(6 downloads)

Download this episode (38 min)
Group members:
Shawn Day
Kati Loite
Lyndsey Matovich

Summary:

Online retail sales have shown tremendous growth as technologies advance and more people use the Internet. We discuss:
The changes during the past 10 years in online retailing.
The role of the online strategy within the overall retail industry.
How brick-and-mortar stores boost brand loyalty through online communities.
What lies ahead for consumers - and businesses - that utilize this sales channel.

Works cited

Deatsch, Katie. "Going Social: Online communities use innovation and creativity to boost brands and build sales." Internet Retailer. January 2009. www.internetretailer.com/printArticle.asp?id=28904. Access date: April 7, 2009.

Hanson, Ward and Kalyanam, Kirthi. Internet Marketing & Commerce. Canada: Thomson South-Western, 2007. pp. 428-464.

McAlenney, Morgan. "The Convergence of Retail and Digital." Promo Magazine. April 2, 2009. www.promomagazine.com/news/retail-digital-convergence-0402. Access date: April 7, 2009.

McCann, Sarah More. "Promo codes: What more online shoppers expect." The Christian Science Monitor. March 16, 2009. www.CSMonitor.com. www.csmonitor.com/2009/0316/p16s04-wmgn.html. Access date: April 7, 2009.

Nielsen Online, MegaView Retail. (2009). Top 10 Online Retail Categories. MC Marketing Charts. http://www.marketingcharts.com/direct/top-10-online-retail-categories-by-order-size-february-2009-8348/ . Access date: April 2, 2009.

Shapiro, Carolyn. "Complaint: Amazon.com should charge tax for sales in Va." The Virginian-Pilot. January 14, 2009. www.Pilotonline.com. www.hamptonroads.com/2009/01/complaint-amazoncom-should-charge-tax-sales-va. Access date: April 7, 2009.

"U.S. e-commerce comeback seen by 2010." Reuters. Feb. 2, 2009. www.Reuters.com. http://www.reuters.com/articlePrint?articleId=USTRE50S6AJ20090202. Access date: April 5, 2009.

Posted by ODU Internet Marketing MBA Class at 9:49 PM |  1 comments  

Monday, Apr 06, 2009

Committment & Loyalty

(16 downloads)

Download this episode (42 min)
Group Members:
Crystal