ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
B2B ecommerce
(28 downloads)Download this episode (17 min)
Posted by ODU Internet Marketing MBA Class at 7:05 AM | MAKE A COMMENT
Tuesday, Apr 15, 2008"10-10-10": Online Research
(25 downloads)Download this episode (26 min)
GROUP MEMBERS:
Andrew Crowe
Esra Taskinarda
James Van Slyke
SYNOPSIS:
What are the types of online surveys? How do you manage to keep the balance between high quality surveys and low cost? How about making sure you are targeting the right audience for the sake of matching poll results and actual ones?
In this podcast episode we will be bringing up these questions and will be covering the topic of online research with reference to a current issue: the presidential campaigns.
REFERENCES:
1) Chisnall, Peter M. (2007, June). “Mail and Internet Surveys: The Tailored Design Method.” Journal of Advertising Research, 47 (2), 207-208. Retrieved April 2, 2008 from ABI/INFORM Global database.
2) Crawford, Walt. (2004, November). “Survey Says…Or Does It? (Fun with Statistics).” EContent. 27 (11) 42-43. Retrieved April 2, 2008 from Proquest.
3) Roster, Catherine A., Robert Rogers, George Hozier Jr., Kenneth Baker, Gerald Albaum. (2007, Spring). Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Online Research?” Journal of Marketing Theory and Practice, 15 (2), 127-145. Retrieved April 2, 2008 from Proquest.
4) Sparrow, Nick. (2007, June). “Quality Issues in Online Research.” Journal of Advertising Research, 47 (2). 179-182. Retrieved April 2, 2008 from ABI/INFORM Global database.
5) Stafford, Thomas F. and Dennis Gonier (2007, September). “The Online Research ‘Bubble.’” Communications of the ACM, 50(9), 109-112. Retrieved April 2, 2008, from ABI/INFORM Global database.
6) Free Paid Online Surveys
http://freepaidsruveys.shoutpost.com/
7) Recipes for Successful Online Surveys
http://www.applied-insights.co.uk/news/2005/09/15/recipes-for-successful-online-surveys/
8) ABC News Partners With Facebook for 2008 Election Coverage
http://www.tvweek.com/news/2007/11/abc_news_partners_with_faceboo.php
9) Can Search Usage Predict Election Outcomes?
http://www.ysearchblog.com/archives/000515.html
10) One Political Voice
http://www.onepoliticalvoice.com/
11) Using Electronic Surveys: Advice from Survey Professionals
http://pareonline.net/getvn.asp?v=8&n=1
12) http://www.johnmccain.com/landing/?sid=gorganic
13) www.facebook.com/johnmccain
14) Florida Exit Polls: Key Demographics Push McCain to Victory
http://elections.foxnews.com/2008/01/29/early-exit-polls-seniors-and-hispanics-strong-for-mccain/
15) John McCain First Republican to Take the MySpace/MTV Stage Tonight
http://techrepublican.com/blog/john-mccain-first-republican-to-take-the-myspace-mtv-stage-tonight
16) Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western, Chapter 16.
*The image provided has been taken from AP.
Posted by ODU Internet Marketing MBA Class at 10:20 PM | 1 comments
Friday, Apr 11, 2008Current Trends in Online Retailing
(26 downloads)Download this episode (20 min)
GROUP MEMBERS:
Shannon Stewart
Justus Stull
SYNOPSIS:
In this week’s episode, we will inform you of the exciting trends in Online Retailing. You will hear the lastest Economic Forecast, as well learn about how the innovator Amazon.com is leading the way in e-commerce. We will be discussing their flexible spending service, services to small businesses, distribution and new printing policies, and there new text-messaging ordering feature and Gift-giver on Facebook. Also included is information on how Amazon plans to make gains as a provider of digital music.
RESOURCES:
Amazon Accelerates Its Move To Digital. The New York Times. April 7, 2008.
Amazon.com Payments: TextBuyIt. (https://payments.amazon.com/sdui/sdui/productsServices?sn=mobileShopping/whatIsItwww.amazon.com)
Amazon Intros Purchasing Via Text Message With 'TextBuyIt', TECHWEB, April 2, 2008.
Amazon Launches Flexible Spending Service, TelecomWorldWire, August 7, 2008.
Amazon.com Launches Shopping Apps On Facebook, TechWeb, March 13, 2008.
Amazon Tightens Grip on Printing. The Wall Street Journal. March 28, 2008.
Embrace the review revolution, Retail Week, March 20, 2008.
Facebook: Amazon Giver Application. (http://www.facebook.com/apps/application.php?id=5570761692&ref=s)
Gift Industry 2.0; Virtual world enhancement for real world business. Gifts & Decorative
Accessories. November 1, 2007.
Online Retail Sales in 2008, The Kiplinger Letter, February 29, 2008.
Small Merchants Gain Large Presence on Web. The New York Times. December 3, 2007.
Sold on Ebay, Shipped by Amazon, New York Times, April 27, 2007.
Posted by ODU Internet Marketing MBA Class at 6:34 AM | 1 comments
Sunday, Mar 30, 2008The Dude BroMan Show: Creating Commitment in an Online Marketing Environment
(36 downloads)Download this episode (42 min)
Group Members:
Matt Simmons (Dude Hanson), Ed deGuia (Bro Newtown), and Chris McGuirk (Man Carthay)
Synopsis:
This podcast will discuss Relationships and Commitment, Commitment and Loyalty, and review the key concepts of Commitment in an online environment.
The Dude BroMan Show takes an entertaining perspective when discussing the subject matter. We hope you enjoy our presentation. If you have any comments, questions, or concerns, contact us via email at dudebromangroup@gmail.com, or simply post your comments below.
Resources:
1. Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western. Chap 10.
2. 10 Crucial and Surprising Steps to Build Trust in a Relationship by Robert Huizenga, 2004. Publisher: Ezine Articles.
http://ezinearticles.com/?10-Crucial-and-Surprising-Steps-to-Build-Trust-in-a-Relationship&id=2136
3. (Promised Experience) E-marketing Insights 44 - Improving customer retention online:
http://www.davechaffey.com/E-marketing-Insights/Customer-experience-management/E-marketing-Insights-44-Improving-customer-retention-online/
4. Music and Commercials produced by GuidEd Music and the members of The Dude BroMan Show with the help of GarageBand. Commercials are located at minute 16 and minute 30 to help segment the podcast.
5. Microphone Picture from freefoto.com, enhanced with picnik.com.
Posted by ODU Internet Marketing MBA Class at 8:15 AM | 2 comments
Friday, Mar 28, 2008Personalization
(33 downloads)Download this episode (25 min)
SYNOPSIS:
Personalization !!!
In this pod cast we have tried to explain you, what "Personalization" is all about. How personalization is done by the companies? What are the pros and cons of it? How does company as well as the users benefit from it ?
Hope you enjoy it.
Group Members:
Michelle Stowe
Christine G Traubel
Birju H Ransariya
Special Thanks:
Dr Mahesh Gopinath
Nicole
Resources used:
1)Personalization on the Internet
by Werawat Ponrattanapaiboon, Andi Sobek,Sutee Srichiraratana,Gerald Stanford,Ton Yoong-Hua,Lily Zhang
http://www.utdallas.edu/~murthi/ibmf01/Personalization paper.htm
2) Personalization:
Reducing Complexity for Easier, More Intuitive User Experience
by Motorola, Inc.
http://www.motorola.com/innovators/pdfs/PersonalizationPositionPaper.pdf
3) Web site personalization
by Willy Chiu
http://www.ibm.com/developerworks/websphere/library/techarticles/hipods/personalize.html
4)Personalization of Web Services: Opportunities and Challenges
by Monica Bonett, University of Bath
http://www.ariadne.ac.uk/issue28/personalization/
5) Personalization is not Technology: Using Web Personalization to Promote your Business Goal
by Christian Ricci on 2004/01/12
http://www.boxesandarrows.com/view/personalization_is_not_technology_using_web_personalization_to_promote_your_business_goal
Posted by ODU Internet Marketing MBA Class at 2:44 PM | 1 comments
Friday, Mar 07, 2008Building Web Traffic
(46 downloads)Download this episode (16 min)
Podcast By: Rebecca Head, Marcus Gunter, Amber Gwaltney
Synopsis:
Our podcast was a consultation between two web consultants and a client with traffic building difficulties. The consultants, Rebecca and Amber, gave a brief overview of traffic building. Afterwards, they explained to Dr. Gunter the importance of a web traffic plan and how SEO and SEA are beneficial to building web traffic. They discussed the client¢s goals and evaluated his current market plan. With this information, they developed several strategies that Dr. Gunter could later implement in his search engine marketing plan. The session ended with a brief recap on five main points that the audience could use for further traffic building development.
1.) Internet Retailer, Better Bang, Bigger Buck
Mark Brohan. March 2008
http://www.internetretailer.com/printarticle.asp?id=25545
2.)Organic Website Traffic Blog
Bryce Gray. 2/25/2008
http://organictraffic.blogspot.com
3.)Paid Search Fundamentals
2/26/2008
http://www.seroundtable.com/archives/016370.html
4.)Surprise, Surprise: SEO Works
Jordan McCollum 2/25/2008
http://www.marketingpilgrim.com/2008/02/surprise-surprise-seo-works.html
5.)How to Use HTML Meta Tags
Danny Sullivan 3/5/2008
http://searchenginewatch.com/showpage.html?page=sew_print+id=2167931
6.) Marketing Sherpa
Case Study # CS834: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 5890
2/20/2008
http://www.marketingsherpa.com/article_print.html?id=30349
7.)American Chronicle, SEO Trips and Strategies
Todd Mumford. 2/5/2008
http://www.americanchronicle.com/articles/51358
8.)Digital Web Magazine, Organic or Paid Marketing
Alan K'necht. published June 2,2004
http://www.digital-web.com/articles/organic_or_paid_marketing
9.)Internet Marketing and E-Commerce
Ward Hanson and Kirthi Kalyanam 2007
Thompson South-Western pg. 248-283
Posted by ODU Internet Marketing MBA Class at 10:57 PM | 2 comments
Tuesday, Feb 12, 2008What's Your Temperature: Is Your Website "Hot" or Just "Sick"?
(45 downloads)Download this episode (36 min)
Synopsis of Episode: This podcast discusses the fundamentals of usability, credibility, and persuasion. Our goal is to help marketers and developers understand how to leverage these basic fundamentals to create effective websites.
Group Members:
Ricky Hayes
Tricia Hayes
Natalie Kaszubowski
Articles directly quoted from in the pod cast:
30 Usability Issues to be Aware Of-
http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/
Assessing the Credibility of Online Sources-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/assessing-credibility-online-sources.shtml
A Value-Driven, User-Center Design Process for Web Sites and Applications, Gartner Research, Publication Date: 28 November 2007 ID Number: G00153074
Do Your Users Trust You?: 21 Tips for Improved Website Credibility- http://www.stuntdubl.com/2006/01/31/street-cred/
Effective Web Design: Information & Persuasion, Defrost Design, Authors: Craig Steen and Matthew Raupp
http://www.defrostdesign.com/direct_marketing/presentation.swf
Guiding Users with Persuasive Design: An Interview with Andrew Chak, by Christine Perfetti, Published March 01, 2003
http://www.uie.com/articles/chak_interview
Here Come the Digital Persuaders, Author: Marcia Stepanek, Business Week April 27 2000. http://www.businessweek.com/bwdaily/dnflash/apr2000/nf00427g.htm?chan=search
Increasing your Credibility in 30 days: How to Brag without Bragging-http://www.lifehack.org/articles/management/increasing-your-credibility-in-30-days-how-to-brag-without-bragging.html
Internet Marketing & e-Commerce, Authors: Ward Hanson & Krithi Kalyanam
Thomson South-Western, Copyright 2007
Interview: Persuasion Guru BJ Fogg, e-consultancy
http://www.e-consultancy.com/news-blog/362825/interview-persuasion-guru-bj-fogg.html
Persuadiblity, Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Persuadability
Persuasive Design: New Captology Book, Author Jakob Neilsen’s Alertbox, March 3 2003
http://useit.com/alertbox/20030303.html
Persuasive Web Design Master Class, Dr. Dave Chaffey, Red Eye International LTD, December 6 2007
http://www.davechaffey.com/presentations/persuasive-website-design/
The Future Belongs to the Trusted Few-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/trusted-few.shtml
The Three Stages of Site Evolution, by Todd Follansbee, January 24, 2008
http://ww.webmarketingresources.net/WMRArticlesstagesofsiteevolution.html
Tichenor students learn power of persuasion, Author Jason Brubaker, Community Press
http://new.communitypress.com/apps/pbcs.dll/article?AID=/20080117/NEWS03/
Top Ten Mistakes in Web Design-
http://www.useit.com/alertbox/9605.html
Usability 101: Introduction to Usability-
http://www.useit.com/alertbox/20030825.html
Usability for Senior Citizens-
http://www.useit.com/alertbox/seniors.html
Usability Studies 101: Gentle Persuasion, by Joseph Carribis, Published April 22 2005
Valdes, Ray and Gootzit, David, “Usability Drives User Experience; User Experience Delivers Business Value.” Gartner. 28 November 2007.
Web 2.0: People not Products
http://www.bcs.org/server.php?show=ConWebDoc.17057
Weblog Usability: The Top Ten Design Mistakes- http://www.useit.com/alertbox/weblogs.html
'You Who?' - Trust in Web 2.0-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/web20-trust.shtml
Posted by ODU Internet Marketing MBA Class at 6:13 PM | 1 comments
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