ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
Hierarchy of Effects Model
(43 downloads)Download this episode (11 min)
Producer: Ed deGuia
Summary:
This podcast reviews the Hierarchy of Effects Model (Lavidge & Steiner, 1961). The model proposes a sequence of activities that occur when a customer moves from the phases of awareness to product purchase. The podcasts reviews the model, discusses a practical application, and reviews basic marketing concepts. Please turn your volume up. I had difficulty with sound balance for this initial podcast.
Sidebar:
The intent of the podcast was to learn how to produce a podcast. Not having worked with this technology, I wanted to learn how to create an entertaining podcast prior to our group presentation. Here are some tips I learned along the way.
1. Have a written agenda or storyboard. My initial attempts to have a script gave the presentation a "lecture" feel. A basic outline gave the presentation a natural feel.
2. Sound Check. Check your sound before you provide your monologue. Listen to your podcast before publishing. The podcast may sound great on your computer. However, when listening from another computer, you may have to adjust the volume for input as well as output.
3. Select and cut. When recording, the pause button helped to reduce the dead space between recordings. Also, if you don't like what you hear, select and cut. You don't have to record a new session if you can simply select, cut, and re-record the problem areas. No one knows when you mess-up... you can simply give the finished product.
4. MyPodcast. It's your podcast. If you had to listen to it, what would you want to hear? How should it sound? Do what you like, it's yours.
Hope this helps.
Bib:
Lavidge, R., & Steiner, G., "A model for predictive measurements of advertising effectiveness." Journal of Marketing (October 1961), pg 61.
Music background:
GarageBand, GuidEd Music (Ed and Elfner deGuia).
Posted by ODU Internet Marketing MBA Class at 12:01 AM | 1 comments
1 Comments:
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Ed, thank you for sharing your learning experience. This is a very well-produced podcast with clearly labeled segments and smooth transition among different segments. The theoretically themed content was supplemented with easy-to-understand examples and entertaining questions, which helps engage the listener. Hope this podcast provides some inspiration to the later podcast teams.