Tuesday, Feb 12, 2008

What's Your Temperature: Is Your Website "Hot" or Just "Sick"?

(47 downloads)

Download this episode (36 min)
Synopsis of Episode: This podcast discusses the fundamentals of usability, credibility, and persuasion. Our goal is to help marketers and developers understand how to leverage these basic fundamentals to create effective websites.

Group Members:
Ricky Hayes
Tricia Hayes
Natalie Kaszubowski


Articles directly quoted from in the pod cast:

30 Usability Issues to be Aware Of-
http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/

Assessing the Credibility of Online Sources-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/assessing-credibility-online-sources.shtml

A Value-Driven, User-Center Design Process for Web Sites and Applications, Gartner Research, Publication Date: 28 November 2007 ID Number: G00153074

Do Your Users Trust You?: 21 Tips for Improved Website Credibility- http://www.stuntdubl.com/2006/01/31/street-cred/

Effective Web Design: Information & Persuasion, Defrost Design, Authors: Craig Steen and Matthew Raupp
http://www.defrostdesign.com/direct_marketing/presentation.swf

Guiding Users with Persuasive Design: An Interview with Andrew Chak, by Christine Perfetti, Published March 01, 2003
http://www.uie.com/articles/chak_interview

Here Come the Digital Persuaders, Author: Marcia Stepanek, Business Week April 27 2000. http://www.businessweek.com/bwdaily/dnflash/apr2000/nf00427g.htm?chan=search

Increasing your Credibility in 30 days: How to Brag without Bragging-http://www.lifehack.org/articles/management/increasing-your-credibility-in-30-days-how-to-brag-without-bragging.html

Internet Marketing & e-Commerce, Authors: Ward Hanson & Krithi Kalyanam
Thomson South-Western, Copyright 2007

Interview: Persuasion Guru BJ Fogg, e-consultancy
http://www.e-consultancy.com/news-blog/362825/interview-persuasion-guru-bj-fogg.html

Persuadiblity, Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Persuadability

Persuasive Design: New Captology Book, Author Jakob Neilsen’s Alertbox, March 3 2003
http://useit.com/alertbox/20030303.html

Persuasive Web Design Master Class, Dr. Dave Chaffey, Red Eye International LTD, December 6 2007
http://www.davechaffey.com/presentations/persuasive-website-design/


The Future Belongs to the Trusted Few-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/trusted-few.shtml

The Three Stages of Site Evolution, by Todd Follansbee, January 24, 2008
http://ww.webmarketingresources.net/WMRArticlesstagesofsiteevolution.html

Tichenor students learn power of persuasion, Author Jason Brubaker, Community Press
http://new.communitypress.com/apps/pbcs.dll/article?AID=/20080117/NEWS03/

Top Ten Mistakes in Web Design-
http://www.useit.com/alertbox/9605.html

Usability 101: Introduction to Usability-
http://www.useit.com/alertbox/20030825.html

Usability for Senior Citizens-
http://www.useit.com/alertbox/seniors.html

Usability Studies 101: Gentle Persuasion, by Joseph Carribis, Published April 22 2005

Valdes, Ray and Gootzit, David, “Usability Drives User Experience; User Experience Delivers Business Value.” Gartner. 28 November 2007.

Web 2.0: People not Products
http://www.bcs.org/server.php?show=ConWebDoc.17057

Weblog Usability: The Top Ten Design Mistakes- http://www.useit.com/alertbox/weblogs.html

'You Who?' - Trust in Web 2.0-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/web20-trust.shtml

Posted by ODU Internet Marketing MBA Class at 6:13 PM |  1 comments  

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1 Comments:

Anonymous said...

Good job putting together a catchy title and the rich contents in this podcast. I also like the dialogue approach taken. As a suggestion for such ventures in the future, it is perfectly OK to have a script before recording a podcast, but try to keep the talk conversational rather than sounding like someone reading a script.

12:56 AM

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