ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
Building Web Traffic
(48 downloads)Download this episode (16 min)
Podcast By: Rebecca Head, Marcus Gunter, Amber Gwaltney
Synopsis:
Our podcast was a consultation between two web consultants and a client with traffic building difficulties. The consultants, Rebecca and Amber, gave a brief overview of traffic building. Afterwards, they explained to Dr. Gunter the importance of a web traffic plan and how SEO and SEA are beneficial to building web traffic. They discussed the client¢s goals and evaluated his current market plan. With this information, they developed several strategies that Dr. Gunter could later implement in his search engine marketing plan. The session ended with a brief recap on five main points that the audience could use for further traffic building development.
1.) Internet Retailer, Better Bang, Bigger Buck
Mark Brohan. March 2008
http://www.internetretailer.com/printarticle.asp?id=25545
2.)Organic Website Traffic Blog
Bryce Gray. 2/25/2008
http://organictraffic.blogspot.com
3.)Paid Search Fundamentals
2/26/2008
http://www.seroundtable.com/archives/016370.html
4.)Surprise, Surprise: SEO Works
Jordan McCollum 2/25/2008
http://www.marketingpilgrim.com/2008/02/surprise-surprise-seo-works.html
5.)How to Use HTML Meta Tags
Danny Sullivan 3/5/2008
http://searchenginewatch.com/showpage.html?page=sew_print+id=2167931
6.) Marketing Sherpa
Case Study # CS834: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 5890
2/20/2008
http://www.marketingsherpa.com/article_print.html?id=30349
7.)American Chronicle, SEO Trips and Strategies
Todd Mumford. 2/5/2008
http://www.americanchronicle.com/articles/51358
8.)Digital Web Magazine, Organic or Paid Marketing
Alan K'necht. published June 2,2004
http://www.digital-web.com/articles/organic_or_paid_marketing
9.)Internet Marketing and E-Commerce
Ward Hanson and Kirthi Kalyanam 2007
Thompson South-Western pg. 248-283
Posted by ODU Internet Marketing MBA Class at 10:57 PM | 2 comments
2 Comments:
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FYI:
Our group had technical difficulties uploading the mp3 file. We used a different recording program (Acid 4.0), and this may have been the reason for the problems we faced inputting our audio onto the website. If you plan on using a different recording program and you have difficulties uploading, we suggest the following:
1. Download Audacity 1.2.6 beta (http://audacity.sourceforge.net/download)
2. Open your existing audio file using audacity
3. Click File --> Export as MP3
4. After clicking save, the program will direct you to do import a file. The directions for this are on the following webpage: http://audacity.sourceforge.net/help/faq?s=install&item=lame-mp3
5. Make sure your audio file has the following specifications:
Sample format: 16-bit
Sampling rate: 441000
Mp3 encoding: 128kps
6. Now repeat step 3
I find this episode very engaging through the demonstration of a real situation. The conversation flowed nicely and naturally, from surface issues to more in-depth topics. I don't know if the group did actually interview someone and re-enacted it or just came up with a fake situation. But be careful using this approach, as it may cause trouble with the real business owner. Ideally, you want to use this approach with the actual business owner.