ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
Personalization
(35 downloads)Download this episode (25 min)
SYNOPSIS:
Personalization !!!
In this pod cast we have tried to explain you, what "Personalization" is all about. How personalization is done by the companies? What are the pros and cons of it? How does company as well as the users benefit from it ?
Hope you enjoy it.
Group Members:
Michelle Stowe
Christine G Traubel
Birju H Ransariya
Special Thanks:
Dr Mahesh Gopinath
Nicole
Resources used:
1)Personalization on the Internet
by Werawat Ponrattanapaiboon, Andi Sobek,Sutee Srichiraratana,Gerald Stanford,Ton Yoong-Hua,Lily Zhang
http://www.utdallas.edu/~murthi/ibmf01/Personalization paper.htm
2) Personalization:
Reducing Complexity for Easier, More Intuitive User Experience
by Motorola, Inc.
http://www.motorola.com/innovators/pdfs/PersonalizationPositionPaper.pdf
3) Web site personalization
by Willy Chiu
http://www.ibm.com/developerworks/websphere/library/techarticles/hipods/personalize.html
4)Personalization of Web Services: Opportunities and Challenges
by Monica Bonett, University of Bath
http://www.ariadne.ac.uk/issue28/personalization/
5) Personalization is not Technology: Using Web Personalization to Promote your Business Goal
by Christian Ricci on 2004/01/12
http://www.boxesandarrows.com/view/personalization_is_not_technology_using_web_personalization_to_promote_your_business_goal
Posted by ODU Internet Marketing MBA Class at 2:44 PM | 1 comments
1 Comments:
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Good practices from the podcast:
1. The two real-world interviews add a human touch to the podcast;
2. The topic on privacy and security considerations in personalization is a very important issue that we have not addressed in the classroom;
3. Christine's wrap-up of the pros and cons after Michelle and Birju has each discussed it. It helps give a focus to the topic and functions as a reinforcement of the points raised.
Areas for improvement:
1. The flow of the podcast would have been better if the pros and cons were discussed a little earlier in the podcast. The group seems to have drawn a conclusion very early on in the podcast that personalization should be done (it's not a question of yes or no but rather how much), and then launched into the debate on the pros and cons of personalization. Seems a little out of logical order.
2. While the information on how personalization is done is informative, the materials sound a little dry and could have been supplemented with more concrete examples to illustrate the ideas.
3. If there were some real dialogs between the consumers and the podcasters, the interview snippets would have been even more interesting and engaging.