ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
The Dude BroMan Show: Creating Commitment in an Online Marketing Environment
(38 downloads)Download this episode (42 min)
Group Members:
Matt Simmons (Dude Hanson), Ed deGuia (Bro Newtown), and Chris McGuirk (Man Carthay)
Synopsis:
This podcast will discuss Relationships and Commitment, Commitment and Loyalty, and review the key concepts of Commitment in an online environment.
The Dude BroMan Show takes an entertaining perspective when discussing the subject matter. We hope you enjoy our presentation. If you have any comments, questions, or concerns, contact us via email at dudebromangroup@gmail.com, or simply post your comments below.
Resources:
1. Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western. Chap 10.
2. 10 Crucial and Surprising Steps to Build Trust in a Relationship by Robert Huizenga, 2004. Publisher: Ezine Articles.
http://ezinearticles.com/?10-Crucial-and-Surprising-Steps-to-Build-Trust-in-a-Relationship&id=2136
3. (Promised Experience) E-marketing Insights 44 - Improving customer retention online:
http://www.davechaffey.com/E-marketing-Insights/Customer-experience-management/E-marketing-Insights-44-Improving-customer-retention-online/
4. Music and Commercials produced by GuidEd Music and the members of The Dude BroMan Show with the help of GarageBand. Commercials are located at minute 16 and minute 30 to help segment the podcast.
5. Microphone Picture from freefoto.com, enhanced with picnik.com.
Posted by ODU Internet Marketing MBA Class at 8:15 AM | 2 comments
2 Comments:
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The podcast is a bit long at 42 min. We tried to break up the show by adding commercials and a game show "Dude or No Dude." The commercials are on 16 min, 30 min, 40 min. "Dude or No Dude" is located between the 30 min and 40 min segment.
You guys are very funny, and that helped create an entertaining show. A couple of positive things that deserve mentioning:
1. A dialog approach among the three hosts helped make the podcast engaging.
2. The game at the end of the podcast helped recap the main points discussed in an entertaining format.
3. The latter discussions were also informative on the retention and loyalty issues.
Suggestions for improvement:
1. While I understand the need of taking a more relaxed approach at the beginning, the fun seems to have drown out the actual content of the 10 steps to building trust. It was hard to focus on what the key points were because of distraction from the fun. This got much better later in the show though.
2. Certain areas could have ventured further away from the textbook.