ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
"10-10-10": Online Research
(25 downloads)Download this episode (26 min)
GROUP MEMBERS:
Andrew Crowe
Esra Taskinarda
James Van Slyke
SYNOPSIS:
What are the types of online surveys? How do you manage to keep the balance between high quality surveys and low cost? How about making sure you are targeting the right audience for the sake of matching poll results and actual ones?
In this podcast episode we will be bringing up these questions and will be covering the topic of online research with reference to a current issue: the presidential campaigns.
REFERENCES:
1) Chisnall, Peter M. (2007, June). “Mail and Internet Surveys: The Tailored Design Method.” Journal of Advertising Research, 47 (2), 207-208. Retrieved April 2, 2008 from ABI/INFORM Global database.
2) Crawford, Walt. (2004, November). “Survey Says…Or Does It? (Fun with Statistics).” EContent. 27 (11) 42-43. Retrieved April 2, 2008 from Proquest.
3) Roster, Catherine A., Robert Rogers, George Hozier Jr., Kenneth Baker, Gerald Albaum. (2007, Spring). Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Online Research?” Journal of Marketing Theory and Practice, 15 (2), 127-145. Retrieved April 2, 2008 from Proquest.
4) Sparrow, Nick. (2007, June). “Quality Issues in Online Research.” Journal of Advertising Research, 47 (2). 179-182. Retrieved April 2, 2008 from ABI/INFORM Global database.
5) Stafford, Thomas F. and Dennis Gonier (2007, September). “The Online Research ‘Bubble.’” Communications of the ACM, 50(9), 109-112. Retrieved April 2, 2008, from ABI/INFORM Global database.
6) Free Paid Online Surveys
http://freepaidsruveys.shoutpost.com/
7) Recipes for Successful Online Surveys
http://www.applied-insights.co.uk/news/2005/09/15/recipes-for-successful-online-surveys/
8) ABC News Partners With Facebook for 2008 Election Coverage
http://www.tvweek.com/news/2007/11/abc_news_partners_with_faceboo.php
9) Can Search Usage Predict Election Outcomes?
http://www.ysearchblog.com/archives/000515.html
10) One Political Voice
http://www.onepoliticalvoice.com/
11) Using Electronic Surveys: Advice from Survey Professionals
http://pareonline.net/getvn.asp?v=8&n=1
12) http://www.johnmccain.com/landing/?sid=gorganic
13) www.facebook.com/johnmccain
14) Florida Exit Polls: Key Demographics Push McCain to Victory
http://elections.foxnews.com/2008/01/29/early-exit-polls-seniors-and-hispanics-strong-for-mccain/
15) John McCain First Republican to Take the MySpace/MTV Stage Tonight
http://techrepublican.com/blog/john-mccain-first-republican-to-take-the-myspace-mtv-stage-tonight
16) Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western, Chapter 16.
*The image provided has been taken from AP.
Posted by ODU Internet Marketing MBA Class at 10:20 PM | 1 comments
1 Comments:
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It's a creative idea to use the current political campaign as an eye/ear-catching tool, and it made the podcast lively. I wish there were a little less repetition of textbook materials and more discussions outside of the textbook. It got better later in the podcast. Be very careful, too, with using "celebrities" in a fake format like this. Not everyone appreciates the humor, and you may get sued...