ODU Internet Marketing Podcast
This is a podcast created by the Internet Marketing MBA class at Old Dominion University under the direction of Dr. Yuping Liu. We will review news and research related to various online marketing topics such as branding, website design, and traffic building.
Current Trends in Online Retailing
(28 downloads)Download this episode (20 min)
GROUP MEMBERS:
Shannon Stewart
Justus Stull
SYNOPSIS:
In this week’s episode, we will inform you of the exciting trends in Online Retailing. You will hear the lastest Economic Forecast, as well learn about how the innovator Amazon.com is leading the way in e-commerce. We will be discussing their flexible spending service, services to small businesses, distribution and new printing policies, and there new text-messaging ordering feature and Gift-giver on Facebook. Also included is information on how Amazon plans to make gains as a provider of digital music.
RESOURCES:
Amazon Accelerates Its Move To Digital. The New York Times. April 7, 2008.
Amazon.com Payments: TextBuyIt. (https://payments.amazon.com/sdui/sdui/productsServices?sn=mobileShopping/whatIsItwww.amazon.com)
Amazon Intros Purchasing Via Text Message With 'TextBuyIt', TECHWEB, April 2, 2008.
Amazon Launches Flexible Spending Service, TelecomWorldWire, August 7, 2008.
Amazon.com Launches Shopping Apps On Facebook, TechWeb, March 13, 2008.
Amazon Tightens Grip on Printing. The Wall Street Journal. March 28, 2008.
Embrace the review revolution, Retail Week, March 20, 2008.
Facebook: Amazon Giver Application. (http://www.facebook.com/apps/application.php?id=5570761692&ref=s)
Gift Industry 2.0; Virtual world enhancement for real world business. Gifts & Decorative
Accessories. November 1, 2007.
Online Retail Sales in 2008, The Kiplinger Letter, February 29, 2008.
Small Merchants Gain Large Presence on Web. The New York Times. December 3, 2007.
Sold on Ebay, Shipped by Amazon, New York Times, April 27, 2007.
Posted by ODU Internet Marketing MBA Class at 6:34 AM | 1 comments
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I really like this podcast. By using Amazon.com as a backdrop, it gives the podcast a clear focus. It's also very informative. For more depth, the team may want to give a little more analysis on the usefulness of some of the techniques Amazon.com is trying.