ODU Internet Marketing Podcast

Tuesday, Feb 12, 2008

What's Your Temperature: Is Your Website "Hot" or Just "Sick"?

(61 downloads)

Download this episode (36 min)
Synopsis of Episode: This podcast discusses the fundamentals of usability, credibility, and persuasion. Our goal is to help marketers and developers understand how to leverage these basic fundamentals to create effective websites.

Group Members:
Ricky Hayes
Tricia Hayes
Natalie Kaszubowski

Articles directly quoted from in the pod cast:

30 Usability Issues to be Aware Of-
http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/

Assessing the Credibility of Online Sources-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/assessing-credibility-online-sources.shtml

A Value-Driven, User-Center Design Process for Web Sites and Applications, Gartner Research, Publication Date: 28 November 2007 ID Number: G00153074

Do Your Users Trust You?: 21 Tips for Improved Website Credibility- http://www.stuntdubl.com/2006/01/31/street-cred/

Effective Web Design: Information & Persuasion, Defrost Design, Authors: Craig Steen and Matthew Raupp
http://www.defrostdesign.com/direct_marketing/presentation.swf

Guiding Users with Persuasive Design: An Interview with Andrew Chak, by Christine Perfetti, Published March 01, 2003
http://www.uie.com/articles/chak_interview

Here Come the Digital Persuaders, Author: Marcia Stepanek, Business Week April 27 2000. http://www.businessweek.com/bwdaily/dnflash/apr2000/nf00427g.htm?chan=search

Increasing your Credibility in 30 days: How to Brag without Bragging-http://www.lifehack.org/articles/management/increasing-your-credibility-in-30-days-how-to-brag-without-bragging.html

Internet Marketing & e-Commerce, Authors: Ward Hanson & Krithi Kalyanam
Thomson South-Western, Copyright 2007

Interview: Persuasion Guru BJ Fogg, e-consultancy
http://www.e-consultancy.com/news-blog/362825/interview-persuasion-guru-bj-fogg.html

Persuadiblity, Wikipedia, the free encyclopedia
http://en.wikipedia.org/wiki/Persuadability

Persuasive Design: New Captology Book, Author Jakob Neilsen’s Alertbox, March 3 2003
http://useit.com/alertbox/20030303.html

Persuasive Web Design Master Class, Dr. Dave Chaffey, Red Eye International LTD, December 6 2007
http://www.davechaffey.com/presentations/persuasive-website-design/

The Future Belongs to the Trusted Few-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/trusted-few.shtml

The Three Stages of Site Evolution, by Todd Follansbee, January 24, 2008
http://ww.webmarketingresources.net/WMRArticlesstagesofsiteevolution.html

Tichenor students learn power of persuasion, Author Jason Brubaker, Community Press
http://new.communitypress.com/apps/pbcs.dll/article?AID=/20080117/NEWS03/

Top Ten Mistakes in Web Design-
http://www.useit.com/alertbox/9605.html

Usability 101: Introduction to Usability-
http://www.useit.com/alertbox/20030825.html

Usability for Senior Citizens-
http://www.useit.com/alertbox/seniors.html

Usability Studies 101: Gentle Persuasion, by Joseph Carribis, Published April 22 2005

Valdes, Ray and Gootzit, David, “Usability Drives User Experience; User Experience Delivers Business Value.” Gartner. 28 November 2007.

Web 2.0: People not Products
http://www.bcs.org/server.php?show=ConWebDoc.17057

Weblog Usability: The Top Ten Design Mistakes- http://www.useit.com/alertbox/weblogs.html

'You Who?' - Trust in Web 2.0-
http://www.webcredible.co.uk/user-friendly-resources/web-credibility/web20-trust.shtml

Posted by ODU Internet Marketing MBA Class at 6:13 PM |

Thursday, Feb 07, 2008

Web Marketing Chain and Online Branding

(47 downloads)

Download this episode (18 min)
Group Members:
Ben Sawyer
Amanda Johnson
Anna Facemire
Ram Adapa

The podcast discusses both the Web Marketing Chain and Online Branding, both of which we discussed in class this week. We expand on the topic of online branding by addressing both branding in social networks and branding in the virtual worlds. We include some examples of firms using both strategies to improve their online presence.

Here are links to a couple of the articles we referenced:

Dunkin Donuts -- http://promomagazine.com/contests/news/dunkin_donuts_brand_youtube_contest_0125/

Virtual Advertising in a Virtual World --
http://www.clickz.com/showPage.html?page=3613746

Youniversal Branding --
http://www.trendwatching.com/trends/youniversalBranding.htm

On the Web Branding is Back --
http://www.businessweek.com/technology/content/aug2004/tc20040820_2029_tc024.htm

Marketing to teens online --
http://www.businessweek.com/technology/content/nov2007/tc2007117_522831.htm

Posted by ODU Internet Marketing MBA Class at 12:30 PM |

Tuesday, Feb 05, 2008

Hierarchy of Effects Model

(46 downloads)

Download this episode (11 min)
Producer: Ed deGuia

Summary:
This podcast reviews the Hierarchy of Effects Model (Lavidge & Steiner, 1961). The model proposes a sequence of activities that occur when a customer moves from the phases of awareness to product purchase. The podcasts reviews the model, discusses a practical application, and reviews basic marketing concepts. Please turn your volume up. I had difficulty with sound balance for this initial podcast.

Sidebar:
The intent of the podcast was to learn how to produce a podcast. Not having worked with this technology, I wanted to learn how to create an entertaining podcast prior to our group presentation. Here are some tips I learned along the way.

1. Have a written agenda or storyboard. My initial attempts to have a script gave the presentation a "lecture" feel. A basic outline gave the presentation a natural feel.

2. Sound Check. Check your sound before you provide your monologue. Listen to your podcast before publishing. The podcast may sound great on your computer. However, when listening from another computer, you may have to adjust the volume for input as well as output.

3. Select and cut. When recording, the pause button helped to reduce the dead space between recordings. Also, if you don't like what you hear, select and cut. You don't have to record a new session if you can simply select, cut, and re-record the problem areas. No one knows when you mess-up... you can simply give the finished product.

4. MyPodcast. It's your podcast. If you had to listen to it, what would you want to hear? How should it sound? Do what you like, it's yours.

Hope this helps.

Bib:
Lavidge, R., & Steiner, G., "A model for predictive measurements of advertising effectiveness." Journal of Marketing (October 1961), pg 61.

Music background:
GarageBand, GuidEd Music (Ed and Elfner deGuia).

Posted by ODU Internet Marketing MBA Class at 12:01 AM |

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