Sunday, Mar 30, 2008

The Dude BroMan Show: Creating Commitment in an Online Marketing Environment

(38 downloads)

Download this episode (42 min)
Group Members:
Matt Simmons (Dude Hanson), Ed deGuia (Bro Newtown), and Chris McGuirk (Man Carthay)

Synopsis:
This podcast will discuss Relationships and Commitment, Commitment and Loyalty, and review the key concepts of Commitment in an online environment.

The Dude BroMan Show takes an entertaining perspective when discussing the subject matter. We hope you enjoy our presentation. If you have any comments, questions, or concerns, contact us via email at dudebromangroup@gmail.com, or simply post your comments below.


Resources:
1. Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western. Chap 10.

2. 10 Crucial and Surprising Steps to Build Trust in a Relationship by Robert Huizenga, 2004. Publisher: Ezine Articles.
http://ezinearticles.com/?10-Crucial-and-Surprising-Steps-to-Build-Trust-in-a-Relationship&id=2136

3. (Promised Experience) E-marketing Insights 44 - Improving customer retention online:
http://www.davechaffey.com/E-marketing-Insights/Customer-experience-management/E-marketing-Insights-44-Improving-customer-retention-online/

4. Music and Commercials produced by GuidEd Music and the members of The Dude BroMan Show with the help of GarageBand. Commercials are located at minute 16 and minute 30 to help segment the podcast.

5. Microphone Picture from freefoto.com, enhanced with picnik.com.

Posted by ODU Internet Marketing MBA Class at 8:15 AM |  2 comments  

Friday, Mar 28, 2008

Personalization

(35 downloads)

Download this episode (25 min)
SYNOPSIS:
Personalization !!!
In this pod cast we have tried to explain you, what "Personalization" is all about. How personalization is done by the companies? What are the pros and cons of it? How does company as well as the users benefit from it ?

Hope you enjoy it.

Group Members:
Michelle Stowe
Christine G Traubel
Birju H Ransariya

Special Thanks:
Dr Mahesh Gopinath
Nicole

Resources used:
1)Personalization on the Internet
by Werawat Ponrattanapaiboon, Andi Sobek,Sutee Srichiraratana,Gerald Stanford,Ton Yoong-Hua,Lily Zhang
http://www.utdallas.edu/~murthi/ibmf01/Personalization paper.htm

2) Personalization:
Reducing Complexity for Easier, More Intuitive User Experience
by Motorola, Inc.
http://www.motorola.com/innovators/pdfs/PersonalizationPositionPaper.pdf


3) Web site personalization
by Willy Chiu
http://www.ibm.com/developerworks/websphere/library/techarticles/hipods/personalize.html


4)Personalization of Web Services: Opportunities and Challenges
by Monica Bonett, University of Bath
http://www.ariadne.ac.uk/issue28/personalization/

5) Personalization is not Technology: Using Web Personalization to Promote your Business Goal
by Christian Ricci on 2004/01/12
http://www.boxesandarrows.com/view/personalization_is_not_technology_using_web_personalization_to_promote_your_business_goal

Posted by ODU Internet Marketing MBA Class at 2:44 PM |  1 comments  

Friday, Mar 07, 2008

Building Web Traffic

(48 downloads)

Download this episode (16 min)
Podcast By: Rebecca Head, Marcus Gunter, Amber Gwaltney

Synopsis:


Our podcast was a consultation between two web consultants and a client with traffic building difficulties. The consultants, Rebecca and Amber, gave a brief overview of traffic building. Afterwards, they explained to Dr. Gunter the importance of a web traffic plan and how SEO and SEA are beneficial to building web traffic. They discussed the client¢s goals and evaluated his current market plan. With this information, they developed several strategies that Dr. Gunter could later implement in his search engine marketing plan. The session ended with a brief recap on five main points that the audience could use for further traffic building development.

1.) Internet Retailer, Better Bang, Bigger Buck
Mark Brohan. March 2008
http://www.internetretailer.com/printarticle.asp?id=25545
2.)Organic Website Traffic Blog
Bryce Gray. 2/25/2008
http://organictraffic.blogspot.com
3.)Paid Search Fundamentals
2/26/2008
http://www.seroundtable.com/archives/016370.html
4.)Surprise, Surprise: SEO Works
Jordan McCollum 2/25/2008
http://www.marketingpilgrim.com/2008/02/surprise-surprise-seo-works.html
5.)How to Use HTML Meta Tags
Danny Sullivan 3/5/2008
http://searchenginewatch.com/showpage.html?page=sew_print+id=2167931
6.) Marketing Sherpa
Case Study # CS834: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 5890
2/20/2008
http://www.marketingsherpa.com/article_print.html?id=30349
7.)American Chronicle, SEO Trips and Strategies
Todd Mumford. 2/5/2008
http://www.americanchronicle.com/articles/51358
8.)Digital Web Magazine, Organic or Paid Marketing
Alan K'necht. published June 2,2004
http://www.digital-web.com/articles/organic_or_paid_marketing
9.)Internet Marketing and E-Commerce
Ward Hanson and Kirthi Kalyanam 2007
Thompson South-Western pg. 248-283

Posted by ODU Internet Marketing MBA Class at 10:57 PM |  2 comments