Tuesday, Apr 22, 2008

B2B ecommerce

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Posted by ODU Internet Marketing MBA Class at 7:05 AM |  MAKE A COMMENT  

Tuesday, Apr 15, 2008

"10-10-10": Online Research

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GROUP MEMBERS:
Andrew Crowe
Esra Taskinarda
James Van Slyke

SYNOPSIS:
What are the types of online surveys? How do you manage to keep the balance between high quality surveys and low cost? How about making sure you are targeting the right audience for the sake of matching poll results and actual ones?

In this podcast episode we will be bringing up these questions and will be covering the topic of online research with reference to a current issue: the presidential campaigns.

REFERENCES:
1) Chisnall, Peter M. (2007, June). “Mail and Internet Surveys: The Tailored Design Method.” Journal of Advertising Research, 47 (2), 207-208. Retrieved April 2, 2008 from ABI/INFORM Global database.

2) Crawford, Walt. (2004, November). “Survey Says…Or Does It? (Fun with Statistics).” EContent. 27 (11) 42-43. Retrieved April 2, 2008 from Proquest.

3) Roster, Catherine A., Robert Rogers, George Hozier Jr., Kenneth Baker, Gerald Albaum. (2007, Spring). Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Online Research?” Journal of Marketing Theory and Practice, 15 (2), 127-145. Retrieved April 2, 2008 from Proquest.

4) Sparrow, Nick. (2007, June). “Quality Issues in Online Research.” Journal of Advertising Research, 47 (2). 179-182. Retrieved April 2, 2008 from ABI/INFORM Global database.

5) Stafford, Thomas F. and Dennis Gonier (2007, September). “The Online Research ‘Bubble.’” Communications of the ACM, 50(9), 109-112. Retrieved April 2, 2008, from ABI/INFORM Global database.

6) Free Paid Online Surveys
http://freepaidsruveys.shoutpost.com/

7) Recipes for Successful Online Surveys
http://www.applied-insights.co.uk/news/2005/09/15/recipes-for-successful-online-surveys/

8) ABC News Partners With Facebook for 2008 Election Coverage
http://www.tvweek.com/news/2007/11/abc_news_partners_with_faceboo.php

9) Can Search Usage Predict Election Outcomes?
http://www.ysearchblog.com/archives/000515.html

10) One Political Voice
http://www.onepoliticalvoice.com/

11) Using Electronic Surveys: Advice from Survey Professionals
http://pareonline.net/getvn.asp?v=8&n=1

12) http://www.johnmccain.com/landing/?sid=gorganic

13) www.facebook.com/johnmccain

14) Florida Exit Polls: Key Demographics Push McCain to Victory
http://elections.foxnews.com/2008/01/29/early-exit-polls-seniors-and-hispanics-strong-for-mccain/

15) John McCain First Republican to Take the MySpace/MTV Stage Tonight
http://techrepublican.com/blog/john-mccain-first-republican-to-take-the-myspace-mtv-stage-tonight

16) Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western, Chapter 16.

*The image provided has been taken from AP.

Posted by ODU Internet Marketing MBA Class at 10:20 PM |  1 comments  

Friday, Apr 11, 2008

Current Trends in Online Retailing

(28 downloads)

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GROUP MEMBERS:
Shannon Stewart
Justus Stull

SYNOPSIS:
In this week’s episode, we will inform you of the exciting trends in Online Retailing. You will hear the lastest Economic Forecast, as well learn about how the innovator Amazon.com is leading the way in e-commerce. We will be discussing their flexible spending service, services to small businesses, distribution and new printing policies, and there new text-messaging ordering feature and Gift-giver on Facebook. Also included is information on how Amazon plans to make gains as a provider of digital music.

RESOURCES:
Amazon Accelerates Its Move To Digital. The New York Times. April 7, 2008.

Amazon.com Payments: TextBuyIt. (https://payments.amazon.com/sdui/sdui/productsServices?sn=mobileShopping/whatIsItwww.amazon.com)

Amazon Intros Purchasing Via Text Message With 'TextBuyIt', TECHWEB, April 2, 2008.

Amazon Launches Flexible Spending Service, TelecomWorldWire, August 7, 2008.

Amazon.com Launches Shopping Apps On Facebook, TechWeb, March 13, 2008.

Amazon Tightens Grip on Printing. The Wall Street Journal. March 28, 2008.

Embrace the review revolution, Retail Week, March 20, 2008.

Facebook: Amazon Giver Application. (http://www.facebook.com/apps/application.php?id=5570761692&ref=s)

Gift Industry 2.0; Virtual world enhancement for real world business. Gifts & Decorative
Accessories. November 1, 2007.

Online Retail Sales in 2008, The Kiplinger Letter, February 29, 2008.

Small Merchants Gain Large Presence on Web. The New York Times. December 3, 2007.

Sold on Ebay, Shipped by Amazon, New York Times, April 27, 2007.

Posted by ODU Internet Marketing MBA Class at 6:34 AM |  1 comments