Friday, Feb 06, 2009

BATTLE OF THE BRANDS: COKE v PEPSI

(20 downloads)

Download this episode (36 min)
Vanessa Francis
Maeve Mahoney
Payal Shah




Resources:

1.) www.pepsico.com

2.) www.pepsi.com

3.) www.coca-cola.com

4.) www.there.com

5.) McClure, Marji. 2008.“They Said What? Monitoring Your Brand and Reputation
Online” Retrieved from www.econtentmag.com.

6.) Myron, D. 2007. Marketing, the Internet and Brilliance. Customer Relationship
Management; 11 (1) p 8.

7.) http://www.audiosparx.com (to obtain educational, one-time use licensing of sound
clips used in our podcast)
8.) “Coke's New Design Direction” (http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm?chan=innovation_branding_brand+profiles)

Posted by ODU Internet Marketing MBA Class at 5:20 PM |   

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1 Comments:

ODU Internet Marketing MBA Class said...

Good amount of information was provided throughout on both the products and I feel it was a good way of tackling the topic. The flow was also good however sometimes it was easy to make out that an individual is reading from the script.

I also felt that there should have been small introduction specifying who all are involved in the podcast and who is playing what role.

Hardik Sanghavi

8:44 PM