Wednesday, Feb 11, 2009

"Let's Talk" - Web 3.0 and Avatar-Based Marketing

(33 downloads)

Download this episode (34 min)
Group Members:
Abby Lipskis
Matt Suttmiller
Hardik Sanghavi

This is a podcast on Web 3.0 and Avatar-based marketing. We are presenting it in the form of a talk show named "Let's Talk." In the podcast Hardik is the host and Matt and Abby are the guests. Matt will be speaking on Web 1.0, 2.0 and 3.0 and how Web 3.0 came into the picture, its advantages and how companies use it. Abby will speak on Avatar-based marketing, how it evolved, and how companies are making use of it.

Works Cited

Abelson, Jenn. “Virtual Marketing” The Boston Globe, July 21, 2006.

Barnes, Stuart and Mattsson, Jan. “Brand Value in Virtual Worlds: An Axiological Approach” Journal of Electronic Commerce Research, 2008.

Chiou-Pirng Wang . “Avatar-Based Commerce: The Business World of the Future?” Albany State University.

Goldstein, Michael. “How Real are Virtual Meetings?” Successful Meetings, August 2008.

Kelton, AJ. “Virtual Worlds? Outlook Good” EDUCAUSE review, September/October 2008.
http://www.boston.com/business/technology/articles/2006/07/21/virtual_marketing/?page=full

Lemmens, Rob and Deng, Dongpo. “Web 2.0 and Semantic Web: Clarifying the Meaning of Spatial Features” International Institute for Geoinformation Science and Earth Observation, 2008.

Morato, Jorge, Fraga, Anabel, Andreadakis, Yorgos, and

Sánchez-Cuadrado, Sonia. “Semantic Web or Web 2.0? Socialization of the Semantic Web” Carlos III of Madrid University, Computer Science Department, Madrid, Spain. 2008.

Reid, Alasdair. “The evolution of the internet.” Campaign, May 16, 2008.

Suphakorntanakit, Norasak. “Web 3.0” Hochschule Furtwagen University, June 25, 2008.

Thilmany, Jean. “Real-Life Business in Second Life” Mechanical Engineering, Oct 2008.

Walmsley, Andrew. “The whys and wherefores of web 3.0.” Marketing, May 7, 2008.

“Web 3.0” http://en.wikipedia.org/wiki/Web_3.0

“Web 2.0” http://en.wikipedia.org/wiki/Web_2.0

Zimmer, Linda. “How Viable is Virtual Commerce?” Information Week, January 1, 2007. http://www.informationweek.com/news/showArticle.jhtml?articleID=196700916

Posted by ODU Internet Marketing MBA Class at 2:20 PM |   

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1 Comments:

ODU Internet Marketing MBA Class said...

I thought this was a well-informed, well-organized podcast. It definately helped me learn some new stuff about the Internet and its current changes.

9:19 AM