Friday, Feb 20, 2009

Web Design: Usability, Credibility, and Persuasion

(25 downloads)

Download this episode (39 min)
Group Members:
Shaun Nadeau
Ali Hadrami
Sahib Gupta

Summary:
We explore the three concepts in creating a successful web site. First, usability; is the page easy to use? Does a web surfer enjoy his/her experience? Are there any errors or difficulty with the site? Then, credibility. Does a web surfer truly believe your information or your product? And finally, persuasion. Why should a web surfer use your site? Why should he/she switch? We provide answers to these questions, along with tips on how to create a successful web page.

Works cited:
Usability Issues to be Aware of - Friedman, Vitaly and Lennartz, Svenn
http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/

Usability 101 - Nielson, Jakob
http://www.useit.com/alertbox/20030825.html

Top Ten Mistakes in Web Usability - Nielson, Jakob
http://www.useit.com/alertbox/9605.html

Mobile Web 2009 = Desktop Web 1998 - Neilson, Jakob
http://www.useit.com/alertbox/mobile-usability.html

Beyond Usability...Designing Web Sites - Schaffer, Eric
http://www.uxmatters.com/mt/archives/2009/01/beyond-usability-designing-web-sites-for-persuasion-emotion-and-trust.php

Web Credibility - Moss, Trenton
http://www.nmk.co.uk/article/2004/6/29/web-credibility

Seven Ways to Be More Persuasive - Da Vanzo, Peter
http://www.seobook.com/seven-ways-be-more-persuasive

Website Credibility - Walker, J
http://www.gnc-web-creations.com/website-credibility.htm

Posted by ODU Internet Marketing MBA Class at 1:13 PM |   

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1 Comments:

ODU Internet Marketing MBA Class said...

Information provided on usability was good especially relating to rules which one can follow and mistakes that one should be aware of in respect to web design.

However, I felt that the group could have included more information in relation to other two topics i.e. credibility and persuasion.

Hardik Sanghavi

10:52 PM