Monday, Apr 06, 2009

Committment & Loyalty

(16 downloads)

Download this episode (42 min)
Group Members:
Crystal Breede
Brandi Conner
Mike Phelps

Synopsis:

Building commitment and loyalty among your customers is very important to any company’s success, especially in these uncertain economic times. This podcast covers how to utilize Relationship and Retention Marketing and gives an overview of the tactics companies can use to create and maintain commitment and loyalty with their customers. In addition, we discuss online communities, how they can help foster customer loyalty, and tip on how to build and maintain these communities. Enjoy listening!

Articles Used:

Word-of-Mouth Marketing 101, à la Zappos.com
By Pete Blackshaw ; April 1, 2008
http://www.clickz.com/3628952

These Brands Build Community
How these Web 2.0 companies build good relationships to build their brands
By Brian Morrissey; May 12, 2008
http://www.adweek.com/aw/content_display/news/digital/e3i5e732e045deaaba35b0db0f0e2790a49

In a Tough Economy, Go to Battle for Your Customers
by Karl Gustafson and J. Mark Carr; March 31, 2009
http://www.marketingprofs.com/9/in-tough-economy-go-to-battle-for-your-customers-gustafson-carr.asp?adref=znnpbsc4539

2009 Retention Marketing Checklist
By Heidi Cohen, ClickZ, Jan 26, 2009
http://www.clickz.com/3632494

Building Online Communities by the Numbers
By Heidi Cohen , February 23, 2009
http://www.clickz.com/3632853
BLOG: Twelve best practices for online customer communities
Posted by Dion Hinchcliffe @ 3:56 pm on July 25, 2008
http://blogs.zdnet.com/Hinchcliffe/?p=190

Ten Motivators That Inspire Participation
By Christine Beardsell , January 27, 2009
http://www.clickz.com/3632497

Effects of loyalty programs on value perception, program loyalty, and brand loyalty
By Youaje Yi & Hoseong Jeon , Journal of the Academy of Marketing Science, Summer 2003

Marketers missing revenue opportunites; CMO council survey finds lack of customer insight an obstacle to maximizing profit
By Kate Maddox, Business to Business, 19 January 2009

82% of consumer believe retailers operating loyalty programs are ‘more in touch’ with their customers
Business Wire, 22 May 2001

Data Mining
By Amy Florence Fischbach, Fitness Business Pro, 1 January 2009

Posted by ODU Internet Marketing MBA Class at 5:02 PM |  1 comments  

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1 Comments:

ODU Internet Marketing MBA Class said...

There was good amount of information provided on the topic and the group also carried out good research on the topic. However sometimes during the podcast the voice of the speaker was not audible.

Hardik Sanghavi

9:50 PM

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