Friday, Feb 20, 2009

Web Design: Usability, Credibility, and Persuasion

(25 downloads)

Download this episode (39 min)
Group Members:
Shaun Nadeau
Ali Hadrami
Sahib Gupta

Summary:
We explore the three concepts in creating a successful web site. First, usability; is the page easy to use? Does a web surfer enjoy his/her experience? Are there any errors or difficulty with the site? Then, credibility. Does a web surfer truly believe your information or your product? And finally, persuasion. Why should a web surfer use your site? Why should he/she switch? We provide answers to these questions, along with tips on how to create a successful web page.

Works cited:
Usability Issues to be Aware of - Friedman, Vitaly and Lennartz, Svenn
http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/

Usability 101 - Nielson, Jakob
http://www.useit.com/alertbox/20030825.html

Top Ten Mistakes in Web Usability - Nielson, Jakob
http://www.useit.com/alertbox/9605.html

Mobile Web 2009 = Desktop Web 1998 - Neilson, Jakob
http://www.useit.com/alertbox/mobile-usability.html

Beyond Usability...Designing Web Sites - Schaffer, Eric
http://www.uxmatters.com/mt/archives/2009/01/beyond-usability-designing-web-sites-for-persuasion-emotion-and-trust.php

Web Credibility - Moss, Trenton
http://www.nmk.co.uk/article/2004/6/29/web-credibility

Seven Ways to Be More Persuasive - Da Vanzo, Peter
http://www.seobook.com/seven-ways-be-more-persuasive

Website Credibility - Walker, J
http://www.gnc-web-creations.com/website-credibility.htm

Posted by ODU Internet Marketing MBA Class at 1:13 PM |   

Wednesday, Feb 11, 2009

"Let's Talk" - Web 3.0 and Avatar-Based Marketing

(33 downloads)

Download this episode (34 min)
Group Members:
Abby Lipskis
Matt Suttmiller
Hardik Sanghavi

This is a podcast on Web 3.0 and Avatar-based marketing. We are presenting it in the form of a talk show named "Let's Talk." In the podcast Hardik is the host and Matt and Abby are the guests. Matt will be speaking on Web 1.0, 2.0 and 3.0 and how Web 3.0 came into the picture, its advantages and how companies use it. Abby will speak on Avatar-based marketing, how it evolved, and how companies are making use of it.

Works Cited

Abelson, Jenn. “Virtual Marketing” The Boston Globe, July 21, 2006.

Barnes, Stuart and Mattsson, Jan. “Brand Value in Virtual Worlds: An Axiological Approach” Journal of Electronic Commerce Research, 2008.

Chiou-Pirng Wang . “Avatar-Based Commerce: The Business World of the Future?” Albany State University.

Goldstein, Michael. “How Real are Virtual Meetings?” Successful Meetings, August 2008.

Kelton, AJ. “Virtual Worlds? Outlook Good” EDUCAUSE review, September/October 2008.
http://www.boston.com/business/technology/articles/2006/07/21/virtual_marketing/?page=full

Lemmens, Rob and Deng, Dongpo. “Web 2.0 and Semantic Web: Clarifying the Meaning of Spatial Features” International Institute for Geoinformation Science and Earth Observation, 2008.

Morato, Jorge, Fraga, Anabel, Andreadakis, Yorgos, and

Sánchez-Cuadrado, Sonia. “Semantic Web or Web 2.0? Socialization of the Semantic Web” Carlos III of Madrid University, Computer Science Department, Madrid, Spain. 2008.

Reid, Alasdair. “The evolution of the internet.” Campaign, May 16, 2008.

Suphakorntanakit, Norasak. “Web 3.0” Hochschule Furtwagen University, June 25, 2008.

Thilmany, Jean. “Real-Life Business in Second Life” Mechanical Engineering, Oct 2008.

Walmsley, Andrew. “The whys and wherefores of web 3.0.” Marketing, May 7, 2008.

“Web 3.0” http://en.wikipedia.org/wiki/Web_3.0

“Web 2.0” http://en.wikipedia.org/wiki/Web_2.0

Zimmer, Linda. “How Viable is Virtual Commerce?” Information Week, January 1, 2007. http://www.informationweek.com/news/showArticle.jhtml?articleID=196700916

Posted by ODU Internet Marketing MBA Class at 2:20 PM |   

Friday, Feb 06, 2009

BATTLE OF THE BRANDS: COKE v PEPSI

(20 downloads)

Download this episode (36 min)
Vanessa Francis
Maeve Mahoney
Payal Shah




Resources:

1.) www.pepsico.com

2.) www.pepsi.com

3.) www.coca-cola.com

4.) www.there.com

5.) McClure, Marji. 2008.“They Said What? Monitoring Your Brand and Reputation
Online” Retrieved from www.econtentmag.com.

6.) Myron, D. 2007. Marketing, the Internet and Brilliance. Customer Relationship
Management; 11 (1) p 8.

7.) http://www.audiosparx.com (to obtain educational, one-time use licensing of sound
clips used in our podcast)
8.) “Coke's New Design Direction” (http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm?chan=innovation_branding_brand+profiles)

Posted by ODU Internet Marketing MBA Class at 5:20 PM |