ODU Internet Marketing Podcast

B2B ecommerce

Tue, 22 Apr 2008 07:05:00 +0000

"10-10-10": Online Research

Tue, 15 Apr 2008 22:20:00 +0000

GROUP MEMBERS: Andrew Crowe Esra Taskinarda James Van Slyke SYNOPSIS: What are the types of online surveys? How do you manage to keep the balance between high quality surveys and low cost? How about making sure you are targeting the right audience for the sake of matching poll results and actual ones? In this podcast episode we will be bringing up these questions and will be covering the topic of online research with reference to a current issue: the presidential campaigns. REFERENCES: 1) Chisnall, Peter M. (2007, June). “Mail and Internet Surveys: The Tailored Design Method.” Journal of Advertising Research, 47 (2), 207-208. Retrieved April 2, 2008 from ABI/INFORM Global database. 2) Crawford, Walt. (2004, November). “Survey Says…Or Does It? (Fun with Statistics).” EContent. 27 (11) 42-43. Retrieved April 2, 2008 from Proquest. 3) Roster, Catherine A., Robert Rogers, George Hozier Jr., Kenneth Baker, Gerald Albaum. (2007, Spring). Management of Marketing Research Projects: Does Delivery Method Matter Anymore in Online Research?” Journal of Marketing Theory and Practice, 15 (2), 127-145. Retrieved April 2, 2008 from Proquest. 4) Sparrow, Nick. (2007, June). “Quality Issues in Online Research.” Journal of Advertising Research, 47 (2). 179-182. Retrieved April 2, 2008 from ABI/INFORM Global database. 5) Stafford, Thomas F. and Dennis Gonier (2007, September). “The Online Research ‘Bubble.’” Communications of the ACM, 50(9), 109-112. Retrieved April 2, 2008, from ABI/INFORM Global database. 6) Free Paid Online Surveys http://freepaidsruveys.shoutpost.com/ 7) Recipes for Successful Online Surveys http://www.applied-insights.co.uk/news/2005/09/15/recipes-for-successful-online-surveys/ 8) ABC News Partners With Facebook for 2008 Election Coverage http://www.tvweek.com/news/2007/11/abc_news_partners_with_faceboo.php 9) Can Search Usage Predict Election Outcomes? http://www.ysearchblog.com/archives/000515.html 10) One Political Voice http://www.onepoliticalvoice.com/ 11) Using Electronic Surveys: Advice from Survey Professionals http://pareonline.net/getvn.asp?v=8&n=1 12) http://www.johnmccain.com/landing/?sid=gorganic 13) www.facebook.com/johnmccain 14) Florida Exit Polls: Key Demographics Push McCain to Victory http://elections.foxnews.com/2008/01/29/early-exit-polls-seniors-and-hispanics-strong-for-mccain/ 15) John McCain First Republican to Take the MySpace/MTV Stage Tonight http://techrepublican.com/blog/john-mccain-first-republican-to-take-the-myspace-mtv-stage-tonight 16) Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western, Chapter 16. *The image provided has been taken from AP.

Current Trends in Online Retailing

Fri, 11 Apr 2008 06:34:00 +0000

GROUP MEMBERS: Shannon Stewart Justus Stull SYNOPSIS: In this week’s episode, we will inform you of the exciting trends in Online Retailing. You will hear the lastest Economic Forecast, as well learn about how the innovator Amazon.com is leading the way in e-commerce. We will be discussing their flexible spending service, services to small businesses, distribution and new printing policies, and there new text-messaging ordering feature and Gift-giver on Facebook. Also included is information on how Amazon plans to make gains as a provider of digital music. RESOURCES: Amazon Accelerates Its Move To Digital. The New York Times. April 7, 2008. Amazon.com Payments: TextBuyIt. (https://payments.amazon.com/sdui/sdui/productsServices?sn=mobileShopping/whatIsItwww.amazon.com) Amazon Intros Purchasing Via Text Message With 'TextBuyIt', TECHWEB, April 2, 2008. Amazon Launches Flexible Spending Service, TelecomWorldWire, August 7, 2008. Amazon.com Launches Shopping Apps On Facebook, TechWeb, March 13, 2008. Amazon Tightens Grip on Printing. The Wall Street Journal. March 28, 2008. Embrace the review revolution, Retail Week, March 20, 2008. Facebook: Amazon Giver Application. (http://www.facebook.com/apps/application.php?id=5570761692&ref=s) Gift Industry 2.0; Virtual world enhancement for real world business. Gifts & Decorative Accessories. November 1, 2007. Online Retail Sales in 2008, The Kiplinger Letter, February 29, 2008. Small Merchants Gain Large Presence on Web. The New York Times. December 3, 2007. Sold on Ebay, Shipped by Amazon, New York Times, April 27, 2007.

Personalization

Fri, 28 Mar 2008 14:44:00 +0000

SYNOPSIS: Personalization !!! In this pod cast we have tried to explain you, what "Personalization" is all about. How personalization is done by the companies? What are the pros and cons of it? How does company as well as the users benefit from it ? Hope you enjoy it. Group Members: Michelle Stowe Christine G Traubel Birju H Ransariya Special Thanks: Dr Mahesh Gopinath Nicole Resources used: 1)Personalization on the Internet by Werawat Ponrattanapaiboon, Andi Sobek,Sutee Srichiraratana,Gerald Stanford,Ton Yoong-Hua,Lily Zhang http://www.utdallas.edu/~murthi/ibmf01/Personalization paper.htm 2) Personalization: Reducing Complexity for Easier, More Intuitive User Experience by Motorola, Inc. http://www.motorola.com/innovators/pdfs/PersonalizationPositionPaper.pdf 3) Web site personalization by Willy Chiu http://www.ibm.com/developerworks/websphere/library/techarticles/hipods/personalize.html 4)Personalization of Web Services: Opportunities and Challenges by Monica Bonett, University of Bath http://www.ariadne.ac.uk/issue28/personalization/ 5) Personalization is not Technology: Using Web Personalization to Promote your Business Goal by Christian Ricci on 2004/01/12 http://www.boxesandarrows.com/view/personalization_is_not_technology_using_web_personalization_to_promote_your_business_goal

The Dude BroMan Show: Creating Commitment in an Online Marketing Environment

Sun, 30 Mar 2008 08:15:00 +0000

Group Members: Matt Simmons (Dude Hanson), Ed deGuia (Bro Newtown), and Chris McGuirk (Man Carthay) Synopsis: This podcast will discuss Relationships and Commitment, Commitment and Loyalty, and review the key concepts of Commitment in an online environment. The Dude BroMan Show takes an entertaining perspective when discussing the subject matter. We hope you enjoy our presentation. If you have any comments, questions, or concerns, contact us via email at dudebromangroup@gmail.com, or simply post your comments below. Resources: 1. Internet Marketing & e-Commerce, by Ward Hanson and Kirthi Kalyanam, 2007. Publisher: Thomson/South-Western. Chap 10. 2. 10 Crucial and Surprising Steps to Build Trust in a Relationship by Robert Huizenga, 2004. Publisher: Ezine Articles. http://ezinearticles.com/?10-Crucial-and-Surprising-Steps-to-Build-Trust-in-a-Relationship&id=2136 3. (Promised Experience) E-marketing Insights 44 - Improving customer retention online: http://www.davechaffey.com/E-marketing-Insights/Customer-experience-management/E-marketing-Insights-44-Improving-customer-retention-online/ 4. Music and Commercials produced by GuidEd Music and the members of The Dude BroMan Show with the help of GarageBand. Commercials are located at minute 16 and minute 30 to help segment the podcast. 5. Microphone Picture from freefoto.com, enhanced with picnik.com.

Building Web Traffic

Fri, 07 Mar 2008 22:57:00 +0000

Podcast By: Rebecca Head, Marcus Gunter, Amber Gwaltney Synopsis: Our podcast was a consultation between two web consultants and a client with traffic building difficulties. The consultants, Rebecca and Amber, gave a brief overview of traffic building. Afterwards, they explained to Dr. Gunter the importance of a web traffic plan and how SEO and SEA are beneficial to building web traffic. They discussed the client¢s goals and evaluated his current market plan. With this information, they developed several strategies that Dr. Gunter could later implement in his search engine marketing plan. The session ended with a brief recap on five main points that the audience could use for further traffic building development. 1.) Internet Retailer, Better Bang, Bigger Buck Mark Brohan. March 2008 http://www.internetretailer.com/printarticle.asp?id=25545 2.)Organic Website Traffic Blog Bryce Gray. 2/25/2008 http://organictraffic.blogspot.com 3.)Paid Search Fundamentals 2/26/2008 http://www.seroundtable.com/archives/016370.html 4.)Surprise, Surprise: SEO Works Jordan McCollum 2/25/2008 http://www.marketingpilgrim.com/2008/02/surprise-surprise-seo-works.html 5.)How to Use HTML Meta Tags Danny Sullivan 3/5/2008 http://searchenginewatch.com/showpage.html?page=sew_print+id=2167931 6.) Marketing Sherpa Case Study # CS834: How to Get Better SEO Traffic: 4 Strategies to Increase Leads 5890 2/20/2008 http://www.marketingsherpa.com/article_print.html?id=30349 7.)American Chronicle, SEO Trips and Strategies Todd Mumford. 2/5/2008 http://www.americanchronicle.com/articles/51358 8.)Digital Web Magazine, Organic or Paid Marketing Alan K'necht. published June 2,2004 http://www.digital-web.com/articles/organic_or_paid_marketing 9.)Internet Marketing and E-Commerce Ward Hanson and Kirthi Kalyanam 2007 Thompson South-Western pg. 248-283

What's Your Temperature: Is Your Website "Hot" or Just "Sick"?

Tue, 12 Feb 2008 18:13:00 +0000

Synopsis of Episode: This podcast discusses the fundamentals of usability, credibility, and persuasion. Our goal is to help marketers and developers understand how to leverage these basic fundamentals to create effective websites. Group Members: Ricky Hayes Tricia Hayes Natalie Kaszubowski Articles directly quoted from in the pod cast: 30 Usability Issues to be Aware Of- http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/ Assessing the Credibility of Online Sources- http://www.webcredible.co.uk/user-friendly-resources/web-credibility/assessing-credibility-online-sources.shtml A Value-Driven, User-Center Design Process for Web Sites and Applications, Gartner Research, Publication Date: 28 November 2007 ID Number: G00153074 Do Your Users Trust You?: 21 Tips for Improved Website Credibility- http://www.stuntdubl.com/2006/01/31/street-cred/ Effective Web Design: Information & Persuasion, Defrost Design, Authors: Craig Steen and Matthew Raupp http://www.defrostdesign.com/direct_marketing/presentation.swf Guiding Users with Persuasive Design: An Interview with Andrew Chak, by Christine Perfetti, Published March 01, 2003 http://www.uie.com/articles/chak_interview Here Come the Digital Persuaders, Author: Marcia Stepanek, Business Week April 27 2000. http://www.businessweek.com/bwdaily/dnflash/apr2000/nf00427g.htm?chan=search Increasing your Credibility in 30 days: How to Brag without Bragging-http://www.lifehack.org/articles/management/increasing-your-credibility-in-30-days-how-to-brag-without-bragging.html Internet Marketing & e-Commerce, Authors: Ward Hanson & Krithi Kalyanam Thomson South-Western, Copyright 2007 Interview: Persuasion Guru BJ Fogg, e-consultancy http://www.e-consultancy.com/news-blog/362825/interview-persuasion-guru-bj-fogg.html Persuadiblity, Wikipedia, the free encyclopedia http://en.wikipedia.org/wiki/Persuadability Persuasive Design: New Captology Book, Author Jakob Neilsen’s Alertbox, March 3 2003 http://useit.com/alertbox/20030303.html Persuasive Web Design Master Class, Dr. Dave Chaffey, Red Eye International LTD, December 6 2007 http://www.davechaffey.com/presentations/persuasive-website-design/ The Future Belongs to the Trusted Few- http://www.webcredible.co.uk/user-friendly-resources/web-credibility/trusted-few.shtml The Three Stages of Site Evolution, by Todd Follansbee, January 24, 2008 http://ww.webmarketingresources.net/WMRArticlesstagesofsiteevolution.html Tichenor students learn power of persuasion, Author Jason Brubaker, Community Press http://new.communitypress.com/apps/pbcs.dll/article?AID=/20080117/NEWS03/ Top Ten Mistakes in Web Design- http://www.useit.com/alertbox/9605.html Usability 101: Introduction to Usability- http://www.useit.com/alertbox/20030825.html Usability for Senior Citizens- http://www.useit.com/alertbox/seniors.html Usability Studies 101: Gentle Persuasion, by Joseph Carribis, Published April 22 2005 Valdes, Ray and Gootzit, David, “Usability Drives User Experience; User Experience Delivers Business Value.” Gartner. 28 November 2007. Web 2.0: People not Products http://www.bcs.org/server.php?show=ConWebDoc.17057 Weblog Usability: The Top Ten Design Mistakes- http://www.useit.com/alertbox/weblogs.html 'You Who?' - Trust in Web 2.0- http://www.webcredible.co.uk/user-friendly-resources/web-credibility/web20-trust.shtml

Hierarchy of Effects Model

Tue, 05 Feb 2008 00:01:00 +0000

Producer: Ed deGuia Summary: This podcast reviews the Hierarchy of Effects Model (Lavidge & Steiner, 1961). The model proposes a sequence of activities that occur when a customer moves from the phases of awareness to product purchase. The podcasts reviews the model, discusses a practical application, and reviews basic marketing concepts. Please turn your volume up. I had difficulty with sound balance for this initial podcast. Sidebar: The intent of the podcast was to learn how to produce a podcast. Not having worked with this technology, I wanted to learn how to create an entertaining podcast prior to our group presentation. Here are some tips I learned along the way. 1. Have a written agenda or storyboard. My initial attempts to have a script gave the presentation a "lecture" feel. A basic outline gave the presentation a natural feel. 2. Sound Check. Check your sound before you provide your monologue. Listen to your podcast before publishing. The podcast may sound great on your computer. However, when listening from another computer, you may have to adjust the volume for input as well as output. 3. Select and cut. When recording, the pause button helped to reduce the dead space between recordings. Also, if you don't like what you hear, select and cut. You don't have to record a new session if you can simply select, cut, and re-record the problem areas. No one knows when you mess-up... you can simply give the finished product. 4. MyPodcast. It's your podcast. If you had to listen to it, what would you want to hear? How should it sound? Do what you like, it's yours. Hope this helps. Bib: Lavidge, R., & Steiner, G., "A model for predictive measurements of advertising effectiveness." Journal of Marketing (October 1961), pg 61. Music background: GarageBand, GuidEd Music (Ed and Elfner deGuia).

Web Marketing Chain and Online Branding

Thu, 07 Feb 2008 12:30:00 +0000

Group Members: Ben Sawyer Amanda Johnson Anna Facemire Ram Adapa The podcast discusses both the Web Marketing Chain and Online Branding, both of which we discussed in class this week. We expand on the topic of online branding by addressing both branding in social networks and branding in the virtual worlds. We include some examples of firms using both strategies to improve their online presence. Here are links to a couple of the articles we referenced: Dunkin Donuts -- http://promomagazine.com/contests/news/dunkin_donuts_brand_youtube_contest_0125/ Virtual Advertising in a Virtual World -- http://www.clickz.com/showPage.html?page=3613746 Youniversal Branding -- http://www.trendwatching.com/trends/youniversalBranding.htm On the Web Branding is Back -- http://www.businessweek.com/technology/content/aug2004/tc20040820_2029_tc024.htm Marketing to teens online -- http://www.businessweek.com/technology/content/nov2007/tc2007117_522831.htm

Introduction to Internet Marketing

Tue, 08 Jan 2008 11:54:00 +0000

This is an audio recording of the Jan. 7 makeup session of MKTG650 at ODU. Please remember that there will be no class on Jan. 14. Because Jan. 21 is a holiday, our next class will be on Jan. 28.