ODU Internet Marketing Podcast

Online Retailing: How the Internet is re-shaping commerce

Mon, 13 Apr 2009 21:49:00 +0000

Group members: Shawn Day Kati Loite Lyndsey Matovich Summary: Online retail sales have shown tremendous growth as technologies advance and more people use the Internet. We discuss: The changes during the past 10 years in online retailing. The role of the online strategy within the overall retail industry. How brick-and-mortar stores boost brand loyalty through online communities. What lies ahead for consumers - and businesses - that utilize this sales channel. Works cited Deatsch, Katie. "Going Social: Online communities use innovation and creativity to boost brands and build sales." Internet Retailer. January 2009. www.internetretailer.com/printArticle.asp?id=28904. Access date: April 7, 2009. Hanson, Ward and Kalyanam, Kirthi. Internet Marketing & Commerce. Canada: Thomson South-Western, 2007. pp. 428-464. McAlenney, Morgan. "The Convergence of Retail and Digital." Promo Magazine. April 2, 2009. www.promomagazine.com/news/retail-digital-convergence-0402. Access date: April 7, 2009. McCann, Sarah More. "Promo codes: What more online shoppers expect." The Christian Science Monitor. March 16, 2009. www.CSMonitor.com. www.csmonitor.com/2009/0316/p16s04-wmgn.html. Access date: April 7, 2009. Nielsen Online, MegaView Retail. (2009). Top 10 Online Retail Categories. MC Marketing Charts. http://www.marketingcharts.com/direct/top-10-online-retail-categories-by-order-size-february-2009-8348/ . Access date: April 2, 2009. Shapiro, Carolyn. "Complaint: Amazon.com should charge tax for sales in Va." The Virginian-Pilot. January 14, 2009. www.Pilotonline.com. www.hamptonroads.com/2009/01/complaint-amazoncom-should-charge-tax-sales-va. Access date: April 7, 2009. "U.S. e-commerce comeback seen by 2010." Reuters. Feb. 2, 2009. www.Reuters.com. http://www.reuters.com/articlePrint?articleId=USTRE50S6AJ20090202. Access date: April 5, 2009.

Committment & Loyalty

Mon, 06 Apr 2009 17:02:00 +0000

Group Members: Crystal Breede Brandi Conner Mike Phelps Synopsis: Building commitment and loyalty among your customers is very important to any company’s success, especially in these uncertain economic times. This podcast covers how to utilize Relationship and Retention Marketing and gives an overview of the tactics companies can use to create and maintain commitment and loyalty with their customers. In addition, we discuss online communities, how they can help foster customer loyalty, and tip on how to build and maintain these communities. Enjoy listening! Articles Used: Word-of-Mouth Marketing 101, à la Zappos.com By Pete Blackshaw ; April 1, 2008 http://www.clickz.com/3628952 These Brands Build Community How these Web 2.0 companies build good relationships to build their brands By Brian Morrissey; May 12, 2008 http://www.adweek.com/aw/content_display/news/digital/e3i5e732e045deaaba35b0db0f0e2790a49 In a Tough Economy, Go to Battle for Your Customers by Karl Gustafson and J. Mark Carr; March 31, 2009 http://www.marketingprofs.com/9/in-tough-economy-go-to-battle-for-your-customers-gustafson-carr.asp?adref=znnpbsc4539 2009 Retention Marketing Checklist By Heidi Cohen, ClickZ, Jan 26, 2009 http://www.clickz.com/3632494 Building Online Communities by the Numbers By Heidi Cohen , February 23, 2009 http://www.clickz.com/3632853 BLOG: Twelve best practices for online customer communities Posted by Dion Hinchcliffe @ 3:56 pm on July 25, 2008 http://blogs.zdnet.com/Hinchcliffe/?p=190 Ten Motivators That Inspire Participation By Christine Beardsell , January 27, 2009 http://www.clickz.com/3632497 Effects of loyalty programs on value perception, program loyalty, and brand loyalty By Youaje Yi & Hoseong Jeon , Journal of the Academy of Marketing Science, Summer 2003 Marketers missing revenue opportunites; CMO council survey finds lack of customer insight an obstacle to maximizing profit By Kate Maddox, Business to Business, 19 January 2009 82% of consumer believe retailers operating loyalty programs are ‘more in touch’ with their customers Business Wire, 22 May 2001 Data Mining By Amy Florence Fischbach, Fitness Business Pro, 1 January 2009

Personalization

Sun, 29 Mar 2009 18:36:00 +0000

A discussion of the different methods and techniques companies use when personalizing their products. By: Travis Cleveland Michael Jump Kim Sawyer

Web Traffic Building

Fri, 27 Mar 2009 17:24:00 +0000

Meg Baer David Baer Katherine Dowdy

Web Design: Usability, Credibility, and Persuasion

Fri, 20 Feb 2009 13:13:00 +0000

Group Members: Shaun Nadeau Ali Hadrami Sahib Gupta Summary: We explore the three concepts in creating a successful web site. First, usability; is the page easy to use? Does a web surfer enjoy his/her experience? Are there any errors or difficulty with the site? Then, credibility. Does a web surfer truly believe your information or your product? And finally, persuasion. Why should a web surfer use your site? Why should he/she switch? We provide answers to these questions, along with tips on how to create a successful web page. Works cited: Usability Issues to be Aware of - Friedman, Vitaly and Lennartz, Svenn http://www.smashingmagazine.com/2007/10/09/30-usability-issues-to-be-aware-of/ Usability 101 - Nielson, Jakob http://www.useit.com/alertbox/20030825.html Top Ten Mistakes in Web Usability - Nielson, Jakob http://www.useit.com/alertbox/9605.html Mobile Web 2009 = Desktop Web 1998 - Neilson, Jakob http://www.useit.com/alertbox/mobile-usability.html Beyond Usability...Designing Web Sites - Schaffer, Eric http://www.uxmatters.com/mt/archives/2009/01/beyond-usability-designing-web-sites-for-persuasion-emotion-and-trust.php Web Credibility - Moss, Trenton http://www.nmk.co.uk/article/2004/6/29/web-credibility Seven Ways to Be More Persuasive - Da Vanzo, Peter http://www.seobook.com/seven-ways-be-more-persuasive Website Credibility - Walker, J http://www.gnc-web-creations.com/website-credibility.htm

"Let's Talk" - Web 3.0 and Avatar-Based Marketing

Wed, 11 Feb 2009 14:20:00 +0000

Group Members: Abby Lipskis Matt Suttmiller Hardik Sanghavi This is a podcast on Web 3.0 and Avatar-based marketing. We are presenting it in the form of a talk show named "Let's Talk." In the podcast Hardik is the host and Matt and Abby are the guests. Matt will be speaking on Web 1.0, 2.0 and 3.0 and how Web 3.0 came into the picture, its advantages and how companies use it. Abby will speak on Avatar-based marketing, how it evolved, and how companies are making use of it. Works Cited Abelson, Jenn. “Virtual Marketing” The Boston Globe, July 21, 2006. Barnes, Stuart and Mattsson, Jan. “Brand Value in Virtual Worlds: An Axiological Approach” Journal of Electronic Commerce Research, 2008. Chiou-Pirng Wang . “Avatar-Based Commerce: The Business World of the Future?” Albany State University. Goldstein, Michael. “How Real are Virtual Meetings?” Successful Meetings, August 2008. Kelton, AJ. “Virtual Worlds? Outlook Good” EDUCAUSE review, September/October 2008. http://www.boston.com/business/technology/articles/2006/07/21/virtual_marketing/?page=full Lemmens, Rob and Deng, Dongpo. “Web 2.0 and Semantic Web: Clarifying the Meaning of Spatial Features” International Institute for Geoinformation Science and Earth Observation, 2008. Morato, Jorge, Fraga, Anabel, Andreadakis, Yorgos, and Sánchez-Cuadrado, Sonia. “Semantic Web or Web 2.0? Socialization of the Semantic Web” Carlos III of Madrid University, Computer Science Department, Madrid, Spain. 2008. Reid, Alasdair. “The evolution of the internet.” Campaign, May 16, 2008. Suphakorntanakit, Norasak. “Web 3.0” Hochschule Furtwagen University, June 25, 2008. Thilmany, Jean. “Real-Life Business in Second Life” Mechanical Engineering, Oct 2008. Walmsley, Andrew. “The whys and wherefores of web 3.0.” Marketing, May 7, 2008. “Web 3.0” http://en.wikipedia.org/wiki/Web_3.0 “Web 2.0” http://en.wikipedia.org/wiki/Web_2.0 Zimmer, Linda. “How Viable is Virtual Commerce?” Information Week, January 1, 2007. http://www.informationweek.com/news/showArticle.jhtml?articleID=196700916

BATTLE OF THE BRANDS: COKE v PEPSI

Fri, 06 Feb 2009 17:20:00 +0000

Vanessa Francis Maeve Mahoney Payal Shah Resources: 1.) www.pepsico.com 2.) www.pepsi.com 3.) www.coca-cola.com 4.) www.there.com 5.) McClure, Marji. 2008.“They Said What? Monitoring Your Brand and Reputation Online” Retrieved from www.econtentmag.com. 6.) Myron, D. 2007. Marketing, the Internet and Brilliance. Customer Relationship Management; 11 (1) p 8. 7.) http://www.audiosparx.com (to obtain educational, one-time use licensing of sound clips used in our podcast) 8.) “Coke's New Design Direction” (http://www.businessweek.com/innovate/content/aug2008/id20080825_105720.htm?chan=innovation_branding_brand+profiles)

B2B ecommerce

Tue, 22 Apr 2008 07:05:00 +0000